previews for previews

remember the "good-ol-days" of walk-in stills at movie theatres? you know, the still picture advertisements that would show on the screen while people were coming into the theatre? you remember when the theatre companies started adding television-like commercials, interviews, and other cruft, such as regal's "The Twenty"? yeah, I didn't like it much either. well I saw something today that takes it one more level. during one of these pre-show segments, I was actually instructed to be sure and arrive to the theatre early next month to catch the segment on some other upcoming movie. it wasn't enough to bombard me with advertisements, they actually had to advertise for their other advertisements.

that's right, folks, we now have trailers for trailers. what are these, meta-ads? meta-previews? meta-trailers? oh my.